Suhani Jain is a high school student at Step By Step School in India. She is interested in the psychology behind economic behaviour. To explore this interest, she enrolled in Yale University’s online Microeconomics course.
The course introduced her to fundamental economic tools. She learned how economists analyse resource allocation at individual and market levels. She also explored how these tools help evaluate public policies.
Exploring Economics and Entrepreneurship
Suhani also joined the Ivy Early Entrepreneur programme. There, she developed essential entrepreneurial skills. She also learned how successful businesses use marketing strategies to engage customers.
In addition, Suhani launched a project focused on Digital India. She surveyed people to understand the challenges they face when using technology. Her project also examined the difficulties experienced by those with limited access to digital tools.
Research on Consumer Commitment to Sustainability
As part of the CCIR Academy, Suhani conducted a research project titled “The Extent of Consumer Commitment to Sustainability in the Indian Diamond Market.”
Her research explores behavioural economics in the luxury diamond market. Specifically, it examines how consumers view sustainability when purchasing diamonds in India.
This project allowed Suhani to investigate the relationship between consumer behaviour and sustainability. It also gave her an opportunity to explore an economic topic through academic research.
Suhani’s CCIR Student Spotlight
In a recent episode of CCIR Academy Student Spotlights, Suhani shared insights from her research journey. She also expressed appreciation for the support she received from her professor and the CCIR Academy throughout the process.
Explore Your Research Interests
Are you interested in economics, behavioural science, or sustainability? You can explore these subjects through an original research project with guidance from experienced professor mentors.
Download the CCIR Research Programme Prospectus to explore our 170+ research areas, learn about the Cambridge Future Scholar and 1-on-1 Research Mentorship programmes, and discover professor mentors, student outcomes, scholarships, and the application process.
