Vibha Veluturi is a student at Interlake High School in the USA. She qualified for the International Career Development Conference (ICDC) through DECA, a prestigious business competition. There, she received two awards for her roleplays in the sports and entertainment marketing category.
Vibha is also a qualifier for the National Society of High School Scholars. Beyond academics, she organised a four-week public speaking camp for young students. Through this initiative, she raised $500 to support the education of five underprivileged students with visual impairments in a village school in South India.
As secretary of the youth-led organisation VTSEVA, Vibha helps organise fundraising projects. She also works with the executive board to prepare presentations for meetings.
Research on Trader Joe’s Marketing Strategy
At CCIR Academy, Vibha conducted a research project titled “Analyzing the Marketing Strategy of Trader Joe’s.”
Her research examines several aspects of the retailer’s marketing approach. These include branding, product selection, pricing strategies, customer experience, and promotional activities.
The study also explores Trader Joe’s unique selling points and target market. In addition, it considers how effectively the company uses its marketing campaigns to reach customers.
Vibha’s achievement at CCIR Academy reflects her commitment to research. She also acknowledges the guidance of her professor and the support of CCIR Academy.
Congratulations to Vibha on her achievement!
Ready to explore research in business and marketing?
Discover how you can turn your interests in marketing strategy, consumer behaviour, and brand management into an original research project with CCIR Academy.
Download the CCIR Research Programme Prospectus to explore our 170+ research areas, learn more about our professor mentors from leading universities, and discover CCIR’s research programmes, student outcomes, and application process.
