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High School Student Researcher Joanna on How East Asian American Women Perceive Skin-lightening Practices

Joanna Deng is a student at Saint Andrew’s School in the United States. She has diverse interests spanning research, creative writing, entrepreneurship, and STEM education. Through her academic achievements and extracurricular activities, she demonstrates a commitment to learning and personal growth.

Joanna graduated from the Iowa Young Writers’ Studio, where she connected with peers from around the world. This experience also helped her deepen her understanding of different perspectives and cultures.

In addition, Joanna was a finalist in the Young Entrepreneurs Academy (YEA!) 2023. She placed third in both the Elevator Pitch Competition and the Investor Panel. These achievements reflect her interest in entrepreneurship and her ability to communicate ideas effectively.

Joanna also contributes to her community through volunteering. She served as a co-head counsellor at Creative Heart Dance Studio Summer Camp. Furthermore, she worked as a student ambassador for Saint Andrew’s School, where she developed strong communication and interpersonal skills.

Beyond these roles, Joanna tutors students in mathematics and chemistry through Mu Alpha Theta. Through problem-solving activities related to STEM subjects, she helps students strengthen their critical thinking skills and understanding of complex concepts.

At CCIR Academy, Joanna conducted a research project titled “Shades of Identity: Exploring How (East) Asian American Women Perceive Skin-Lightening Practices in Social Media.” Her study investigates how East Asian American women perceive skin-lightening practices on social media platforms.

The research uses both qualitative and quantitative analysis to examine the cultural, social, and psychological factors that shape these perspectives. In particular, it explores the influence of beauty standards and societal pressures. By examining these factors, Joanna aims to understand how social media shapes and reflects attitudes towards skin-lightening.

Her research also contributes to broader discussions about identity, beauty norms, and cultural influences in digital spaces. Moreover, it highlights the importance of examining how online content can influence perceptions of beauty across different communities.

Joanna’s research achievement reflects her dedication to academic inquiry. She also expressed appreciation for the guidance and support provided by her professor and CCIR Academy throughout her research journey.

Ready to explore research in sociology, psychology, and media studies?

Turn your interests in social psychology, cultural studies, gender studies, and digital media into an original research project with guidance from experienced professor mentors at CCIR Academy.

Download the CCIR Research Programme Prospectus to explore our 170+ research areas, learn about our professor mentors from leading universities, and discover our Cambridge Future Scholar and 1-on-1 Research Mentorship programmes, student outcomes, and application process.

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